Repetition tends to increase the persuasiveness of misinformation. Brain mistakes what we call fluency for truth if it's repeated too many times. People even find it less morally objectionable to post a lie later on because they've heard it so often, he says. "There isn't actually that much research on how the resist persuasion"
In the latest episode of Nature hits the books, psychologist Sander van der Linden joins us to discuss his new book Foolproof, which focuses on misinformation and what can be done to prevent people being duped, particularly by the falsehoods found online.
We discuss how misinformation messages are crafted, why they can be hard to shake once someone is exposed, and how Star Wars: Episode 3 helped in the fight against them…
Foolproof, Sander van der Linden, Fourth Estate (2023)
Music supplied by Airae/Epidemic Sound/Getty images.
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