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Ep. 2131 The Wine World of the Future - demographic and consumption scenarios | wine2wine Business Forum 2023

Italian Wine Podcast

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Navigating the Italian Wine Landscape

This chapter explores the intricacies of the Italian wine industry, highlighting challenges such as intense competition and shifting consumer preferences, especially among younger demographics. It emphasizes the importance of specialization and quality enhancement, alongside innovative marketing strategies, to engage younger consumers and foster loyalty. The discussion also touches on the potential for wine tourism and the valuable role of storytelling in connecting with a new generation of wine enthusiasts.

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