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18min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
From Struggle to Success: A Cookie Business Journey
This chapter details the transformation of a late-night cookie business amidst technological shifts and a challenging economic landscape. It highlights key moments, including investor support, strategic choices in locations, and adaptations during the COVID-19 pandemic that led to growth and financial independence. The narrative also addresses competition, partnerships, and personal challenges, culminating in a reflection on the importance of resilience and maintaining quality in rapid expansion.
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