YouTube's Revenue Surge and the Creator Economy

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.

Here's more detail on what we covered today:

• Check out Justin Flom on YouTube!
• YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - Tubefilter
• Digital video is dominating ad budgets, thanks to connected TV and live sports - Tubefilter
• IAB Research: Digital Economy Surges to $4.9 Trillion
• Good news for aspiring influencers: Creator jobs grew 7x in recent years
• Snapchat scraps ‘simple’ redesign as it loses users in North America | The Verge 
• TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - Tubefilter
• SAG-AFTRA plans to invite influencers into its ranks - Tubefilter
• NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter 

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YOUTUBE

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