280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How Do You Create a Product for Your Online Business?
In July of 2019, I felt like I had enough information about what people wanted. And basically what I deduced was that a lot of people desired what they perceived as the lifestyle benefits of going out on their own. So I created a product that specifically addressed those people and it was called the Entra blueprint. That course over the next three years went on to be as far as I know, the best selling business education course in the history of the internet.
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