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How Confidence Determines the Choices We Make | Peter Atwater

Hidden Forces

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The Confidence Quadrant

To be confident, we need both feelings of certainty. We know what's coming and control. And so I created this very simple two by two box chart where I have certainty on the x-axis and control on the y-axis. That then allowed me to think about the four combinations of certainty and control in terms of how do they make we feel, when do we experience them, what do they look like?

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