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From Grad Schemes to Redefining the Tequila Industry - Pimentae Drinks | The Midnight Pod Ep 59
Matt Kelly | The Midnight Pod
How Big Is Tequila in the US?
A lot of these celebrities have certain areas that they would and wouldn't go near. So you've got to have something super special for those guys to want to buy in. And then also these guys are what making like millions per concert, like what's the equity incentive for these guys? It's an interesting one. I think it'll be really interesting. The dream is US, but a couple of years off. Yeah. Our mission applies to everything. It's like liberating the way that people enjoy tequila. There are some markets that are achieving that already. If we can nail it here, we can kind of replicate that model and do it in those markets as well.
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