#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
The Long Game
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The Bar Bell Strategy From Nasim to Leb
The bar bell strategy is where you put most of your portfolio aplication, like stable, predictable assets. You know with a certain degree of accuracy how much traffic you're going to get for t if you rank for it. That doesn't leave the unknown, the upside from potentiall topics that could go viral or back lynks. So we always say it yet about in 80 20, depending on the size of the client. If its a smaller company, maybe we need more of the virol link bait kind of stuff. And if it's a bigger company, like hobspot, yeu just rank for whatever they want - publishe abu or driven stuff.
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