EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention
CHURN FM
00:00
Intercom Is a Great Case Study for a Startup
I think it needs to be a 100% remote are, I know are in office, but like hybrid is really hard to do. If you have these established communication lines and like everything is thoughtful and delivered from the beginning, it works. But if it's like a mix in the hybrid, I think you miss out on these really good connections and interactions between departments and teams for great effective content. And that was something that we did right across the company. We wrote about our blog and probably does spoke about conferences and would have been our podcast as well. Just this idea of like, actually, the most famous of course, we wrote about it was called start with a cupcake.
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