The Importance of Mission in Entrepreneurship

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When you are the entrepreneur, there is an incredible sense of responsibility. I'd say that's the mission plus that people responsibility. So for us, it was that moment when we did that pig study and we could see the early Taser had almost no muscular effect. And so I figured if we could drop this guy, we're in business.

In this episode, Peter and Rick discuss Rick’s Moonshot of cutting gun-related deaths between police and the public by 50% in 10 years and his company, Axon.

You will learn about:

05:35 | The Story That Began Axon's Journey.
22:47 | Creating A Weapon That Police Want To Choose Over A Firearm.
56:22 | Are Tasers & Electricity Really The Best Non-Lethal Options?

Rick Smith, CEO of Axon Enterprise, founded the company in 1993 with a mission to protect life and render bullets obsolete. His dedication to public safety has led Axon to pioneer TASER energy weapons, revolutionize the body camera industry, and develop the world's leading digital evidence management platform.

> Learn about Axon.

> Learn about his Moonshot.

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