5min chapter

Marketing Week cover image

Marketing and Machines: Creativity

Marketing Week

CHAPTER

Is There a New Tool to Be More Creative?

Am, this is a new tool to help us to be more creative. As creatives we tend to very often get stuck in a rut. We repeat successful ways of doing things that seem to work in the past,. And ay, i think we humans end up behaving more like machines than humans. The athi markes as says something really thereare a couple of really profound thoughts in there are very, very relevant to marketing. Most leaga named performance marketing. I think ate cove in everyone has had to shift their business much more aline. One of the things tha machine landing particular, is helping us do is take signals that people are expressing and then work out who to serve...

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