Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Sweathead, A Strategy Podcast
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Navigating Culture and Strategy in D.C.
This chapter reflects on the unique cultural landscape of Washington, D.C., examining how personal experiences shape perceptions of identity and belonging amid gentrification. It also discusses the evolution of the advertising landscape, focusing on the necessity for strategists at McCann to adopt a beginner's mindset, adapt to changing dynamics, and embrace diverse cultural perspectives. The conversation highlights the significance of moving beyond generic notions of 'culture' in strategy to foster genuine connections with audiences.
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