Most people aren't prepared for a real world. We're very natural very primal driven animals and we want that dopamine But now we have it at any time on our cell phone. How do you get it naturally? It's very actually difficult to get that naturally So when you unplug technology and you put people into a primal situation Where now they have to hear the sound of their tinnitus in their ear because it's so damn quiet That changes everything, according to some guys including human room.