CDK Consumer Data Platform (CDP)

Brian unveils CDK's CDP that unifies duplicate records and reveals customer lifetime value across dealer groups.

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Today I’m joined by Brian MacDonald, CEO & President of CDK Global.

We explore the massive scale of the CDK's automotive data ecosystem and what it means to have a touchpoint with nearly 90% of car owners in the country.

Brian breaks down how dealers can transform this historical database into a functional asset to improve operations and capture market share. This conversation reveals the strategic power of connectivity in an increasingly data-driven industry.

This episode is brought to you by:

1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ http://Lotlinx.com/LotGPT

2. OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ http://openlane.com/cdg

3. CDK Global - Dealers—big news. CDK just leveled up their CRM in a massive way. We’re talking next-gen AI baked right into your daily workflow: Automatically following up with internet leads, surfacing buyer insights, and giving you instant AI-generated summaries of every customer interaction—no more digging through notes. And CRM Video is here. Record, send, and track personalized videos to customers—all inside the CRM. Check out the AI enhanced CDK CRM: Visit @ AI enhanced CDK CRM to learn more.

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