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#92: People Don't Often Change Their Minds on Big Topics. Why? (feat. David McRaney)

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The System Is What Matters, Not the Cigarette

'It's the system's vulnerability that matters, not the cigarette,' says author. 'You don't have to be a very influential person or well connected', he adds. But if it's a hammer striking at the system, you need to pass it down in new hands. It requires considering social costs and social rewards.'

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