Is There Room in the Bottled Water Category?

Bank of America was saying actually month over month, October versus November, November is worse. On the other hand, I think a firm and Klarna, all their payments are way up compared to year over year. Okay. Let's do favorite startups or favorite direct consumer brands that you're sort of looking at these. Yeah. One, one that's caught my eye recently is, have you seen the around New York, all the posters that say murderer for hire?Yeah. Liquid death. Really amazing that these guys have been like, there is room in the bottled water category to date. They've been able to continue. Incredible cutting through the noise.