2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is There Only Four Live Ads in Adlibury?

Joell: Why is there only four live ads in the cross net adlibury and three of them link to amazon? Joell: I definitely know a little bit more like the four ads. So that would be an example of just getting, like, there are different personas that we've worked on a across n at work. That's absolutely, i think that's super smart.

00:00
Speaker 2
Is it a real book? Yep. It's a real fucking book. It's a real fucking book and the picture is on page. Oh, just like scroll. Oh, my God. This is beautiful. Yeah, this is beautiful. Holy shit. Hold on. Hold on. Let me see if I can find a version of the one with the blowing wind because it must be in this fucking book.
Speaker 1
They must have. They must have like pieced bits together. They must
Speaker 2
have. I'm looking specifically, man, I want this copy of this book even if it's fake, you know, like I don't need an original edition or
Speaker 1
anything, but I'd be on the other copy of this book. Must have gotten an artist to remake those pages and they must have found like a prop book or something because it's gorgeous and this is kind of obviously old and faded and treated. Okay.
Speaker 2
So, Ptolemy. Ptolemy is in here. It's a star atlas by Andreas Solarius. It was published in 1660 by Joe Johannes. No, fuck off.
Speaker 1
Your honest fucking Johannes. Your honest. Yes.
Speaker 2
Just give me a minute. You are the. So funny up, fam. Fuck
Speaker 1
me.
Speaker 2
The fuck up, fam. He hones. Um, okay. Um, wow. The first part of the atlas has a copper plate prints showing the universe models by Claddeus Ptolemy. Ptolemy, yeah. Ptolemy, yeah. Um, I'm sure the P is silent. Nicholas Copernicus. Uh, so Copernicus is a star map and Tycho Brahe. I'm sure I'm not saying any of those correctly, but in the second part are star maps of the Christian constellations. The atlas also has plates supporting the views of the Catholic church. Uh, so the book was not placed in the index, laborium, pro-hibitorium, a list of publications the Catholic church censored. Wow.
Speaker 1
Okay, so it exists. Yeah. So Ptolemy, Ptolemy was a math, uh, was a mathematician and, uh, we actually, he, he created a model called the geocentric model, which is also known, uh, as the Ptolemyic system, um, which is a superseded description of the universe with the earth at the center. And of course that was found to be incorrect, uh, later on by, I believe Galileo is the one who, uh, said like, no, doesn't work. But that is insane. Yeah. That's nuts. Okay. So developed by the Hellenistic, uh, astronomer Claudius Ptolemaeus in the second century AD, finally standardized geocentrism. Ptolemy argued that the earth was a sphere in the center of the universe from the simple observation that half the stars were above the horizon, hadn't in half were below the horizon at any time stars rotating on rotating seller sphere. And the assumption that the stars were at some modest distance from the center of the universe.
Speaker 2
As above.

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