Content Engine: Rise Above the Noise (Tracey Wallace)
On the Record by Leadpages
Is Content Marketing a Distribution Channel?
SEO is a distribution channel. You should optimize all of your content for some kind of keyword. And then the final misconception that I think about is folks tend to like go all in on one type of content. So ultimately, you want to set yourself up in foundational layer, driving non-brand organic traffic.
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