Is This Really a Baby Wrap?

A lot of apparel advertising that I see work effectively is still images of a product that people like. But what you're doing is really trying to capitalize on the idea that one mom to another is talking about how effective and how great the product is, okay? Or another one that was really effective was simply a photo of the product. And so maybe the thing that this baby wrap company is selling, maybe the thing is, is actually just it's a baby wrap.