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Gamifying Your Customer Retention Strategy with Mark Stern

The DigitalMarketer Podcast

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The Jules the Tools and the Rules

A lot of people are just kind of, they're doing the things, but they end up floating because you're not specifically directing them all the time. We have so many courses that people come in and they're kind of like, I don't know where to start. And now I'm going to leave because I don't get it. This is a form of gamification. It's no different than we think of things like Taekwondo on the pathway of having a white belt to a black belt or cub scouts on the pathway from being a scout to an eagle scout. The game doesn't stop when you introduce a ClickFunnels funnel for 10 million dollars. They've reset

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