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116: How to Turn an Invention into a Product Business

Product Startup

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Getting the Skin in the Game Before You Invest

The key is getting units into real users hands and them saying that you're like them. Even potentially before you look at a licensing te now you can license earlier, absolutely. It may actually be easier to raise a funding partner than it is to get a licensing partner. The more skin in the game you do self, and in this mdo yourself to prove what you're saying is true, the more chances you'ave got of getting some time of relationship on on the other side.

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