Step one is to come up with those three initial tests. I find that when we are going through this process of networking and getting responses, three different drafts at the very beginning tends to be the best place to start. In other contexts, you only want to use two tests. And then essentially wha we're going to do is rinse and repeat and continue to collect data. But let me break this down into my specific four step process so you can have a more detailed idea of how to implement this yourself.

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