Social media creates a permanent record of one's moral stances for all the world to see. On social media, our moral stances fall us into the future with a tenacity previously unknown to most people. If climate change or civil rights should turn out to be no longer an issue, the identity of those identifying with these causes would be undermined and deflated. With social media algarithms being manipulated by tech companies in ways that serve powerful institutional interests,. Many people fail to realize that the moral stances of popular culture are merely stances that further the agendas of corrupt corporations and governments. But the societal impacts of modern communication technologies run even deeper than this. For as we will explore in the next video