3min chapter

#639: Todd McFarlane, Legendary Comic Book Artist — How to Make Iconic Art, Reinvent Spider-Man, Live Life on Your Own Terms, and Meet Every Deadline

The Tim Ferriss Show

notes

CHAPTER

How to Lead a Product Productive Life

"You can still lead a product productive life. Don't worry. I'm working on it," he says. "It doesn't solve anything, Tim. All it means is you just get to push your luck with deadlines later and later." The biggest comic book that's going to come out this year in our industry is a book called Batman Spawn. It goes to print on Monday. You and I are talking gone Friday. There's 10 pages that haven't been colored. And we've got to both work pretty hard over the weekend.

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Transcript

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Todd McFarlane (@Todd_McFarlane) is an Emmy- and Grammy-winning director/producer and creator of one of the world’s best-selling comic books, Spawn. He is best known to many comic book fans for his work as the artist on The Amazing Spider-Man, for which he co-created Marvel’s top villain, Venom.

Todd is the CEO of Todd McFarlane Productions, McFarlane Toys (one of the US’s top action-figure manufacturers), and McFarlane Films. He is also a co-founder of Image Comics, which debuted Spawn in 1992, selling 1.7 million copies of the first issue. In 1997, Spawn was made into an Emmy Award-winning animated series on HBO and a live-action feature film that grossed over $100 million. In 2019, Todd made history with Spawn #301, earning the Guinness World Record for longest-running creator-owned superhero comic book series.

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[06:40] Baseball.

[12:04] Rejection letters.

[15:57] Compelling storytelling and meeting deadlines.

[19:04] Deadlines pre-Internet vs. deadlines today.

[23:25] How industry status quo led to the founding of Image Comic Books.

[35:51] The Comics Code and the last straw.

[42:14] The Marvel Dream Team exodus.

[1:00:35] How is Todd’s camel bladder a competitive advantage?

[1:06:23] Career bouncing and double-shifting as a penciler and inker.

[1:24:36] The happy accident of Venom.

[1:35:28] De-Rockwelling the company icon and inventing “spaghetti webbing.”

[1:38:53] Bucking the status quo to become the status quo.