AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Globalization and Growth in Sports
This chapter delves into the collaboration between two companies in the sports industry, with a focus on globalization and the crucial role of athletes in shaping a universal fanbase. It highlights the rising prominence of women's sports, the influence of individual players, and the significance of equitable representation and support for female athletes. Additionally, it addresses recent changes in NCAA policies and the complexities surrounding college athletes' marketing opportunities in light of new regulations.