UP287 The Bundle 2023 Preview
Unofficial Partner Podcast
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Is the NFL Taking the Risk?
The broadcasters are taking the risk in that. But this is why bid to be licensing and this fully guaranteed revenue streamers That are attractive, especially if you have a cost fixed cost base on an ongoing basis. Five years ago, you would have been happy to go to the market more often. So, it depends, I guess, on the on the season, of the year you are in. The better case scenario is when times are bad, a longer right cycle is going to net you more money. It gives more revenue certainty to the league and it gives a more cost certainty to the broadcasters. And that's why I'm not saying that by banking content like NFL is able to command
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