2min chapter

The Jordan Harbinger Show cover image

669: Dallas Taylor | The Psychology of Sound Design

The Jordan Harbinger Show

CHAPTER

Sonic Branding Is a Great Idea, Isn't It?

Sonic branding is interesting. We can evoke a branded logo or animation in some one's head with a sound, even if there's no screen anywhere near you. When netflicks like leaned into that and made a sonic brand that was there all the time, i felt like that was a moment in history where it really started to explode many more companies started going for this. You know, we're very visual creatures in general, so, like a logo seems to make a lot of sense. With sound, we just don't think about it a lot, so we don't go, what does it matter? Like, what something sounds like? Thinking of, like the office episode were

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