Neethi | Illustration Design • Mural Art
Designed this way
Color risks and cultural context mistakes
She recounts using bold primary palettes that read juvenile and an inappropriate gecko wallpaper that unsettled users.
Neethi is an illustrator, muralist and surface pattern designer based out of Bangalore, India. She has illustrated for companies like Google, Instagram, WeWork, NPR, Whatsapp and Mahindra, amongst others, and is currently a Creative Partner at studio How About That!
Bright, fantastical, pattern-infused still life and exaggerated interior scenes are a recurring theme in her work. She aims to captivate and transport her audience into these worlds.
Neethi proudly carries a mononymous name, given by her father as a symbol of equality in representation as well as independence from gender norms.
In today's episode, we discuss her life, designing for spaces, the nuances of creating mural art, illustration design, and much more.
RELEVANT LINKS (Chronological)
Neethi - http://www.neethi.co.in
All India Radio - https://en.wikipedia.org/wiki/All_India_Radio
NIFT Kannur - https://www.nift.ac.in/kannur/
Ritu Beri - https://en.wikipedia.org/wiki/Ritu_Beri
Marimekko - https://en.wikipedia.org/wiki/Marimekko
Noida - https://en.wikipedia.org/wiki/Noida
Tumblr - https://www.tumblr.com
Neethi’s Tumblr - https://kneethee.tumblr.com
WeWork - https://www.wework.com
Neethi’s Blog with WeWork - https://www.wework.com/ideas/workspace-solutions/flexible-products/how-wallpaper-can-enliven-a-space
Anant Ahuja - https://www.instagram.com/typethug/
Podcast with Anant - designedthisway.com
Jeremiah Britton - https://www.jeremiahbritton.com
Aarey - https://en.wikipedia.org/wiki/Aarey_Forest
Kabootar Khana - https://en.wikipedia.org/wiki/Kabootar_Khana
Maruti 800 - https://en.wikipedia.org/wiki/Maruti_800
Hornet - https://hellohornet.com/home.html
WhatsApp Pay Stickers - https://www.instagram.com/p/CVX21FkPRrK/?img_index=1
UPI - https://en.wikipedia.org/wiki/Unified_Payments_Interface
Global Diwali Stickers for Instagram - https://www.neethi.co.in/Global-Diwali-Stickers-for-Instagram
Google Doodle for Indian Independence Day 2022 - https://www.behance.net/gallery/150517181/Google-Doodle-for-Indias-75th-Independence-Day
Mural for Ukkadam Arts District - https://www.neethi.co.in/Ukkadam-Art-District
St+Art - https://www.instagram.com/startindia/
Hanif Kureishi - https://www.instagram.com/hanifkureshi/
Giulia - https://www.instagram.com/giulia_ambrogi/?hl=en
Kashmira Sarode - http://kashmirasarode.com
How About That Studio - https://howaboutthat.in
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