Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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The Intentionality of Attention in Marketing

This chapter highlights the significance of intentionally crafting marketing messages to capture attention. It discusses the importance of understanding your brand's problem-solving capabilities, seeking external feedback, and leveraging expert coaches to refine branding strategies.

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