Combining Qual & Quant - Jeff Sauro, MeasuringU
Mixed Methods
00:00
Is R the Right Tool for UX Research?
I think for the vast majority of researchers, they don't need to worry about either purchasing or learning or lies. We've got essentially three to four statistical tests and approaches that are addressed probably 80 to 90% of all your needs in UX research. I have a series of just simple how-to steps to do these things in Excel. If you're going to go a little bit further more advanced, I use SPSS.
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