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Berkshire Hathaway Part I
Acquired
Buffet's Definition of Brand
iReporter: Ben graham wouldn't even talk to you about product. This is the first, sort of twinkle of it, of buffet really recognizing the defensibility, the moat that comes from brand. And so it's one of these things where i think buffet's starting to flex a little bit and say, hey, i actually can analyze these businesses beyond the black and white numbers on the financial statements.
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