Maximizing Retention: Tactics for Reducing Subscription Churn
The Unofficial Shopify Podcast
00:00
How to Build a Relationship With a Subscriber
The idea here is you want to build that relationship on in my mind transparency flexibility and yeah occasional pamper so um give me an example of pampering. Here's a thank you gift for just being a subscriber you have to do nothing here's a free gift on your next orderUm another example is hey here's an action uh an exclusive offer that no is literally is truly not available to anybody elseHere's a locked-off collection or a locked- off product that we've just reserved for highest longest standing subscribers this is a free download and nobody else can get access to itSo these are occasional things that you drop in there it's exclusives that are exclusives yeah
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