You only have so much time in a day. You've got to decide and prioritize, where am I going to spend my time? Which influencer or stakeholder will potentially give me the biggest return on my investment of my time? So that's an absolute point. And the point of the book is to use these business tools such as stakeholder mapping that we've used in our career at one point. Let's use these same tools for ourselves to help ourselves win and not only help our companies win in the market.

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