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029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
The Long Game
Growth Hacking
Growth came out of three separate disciplines like that. There was the virol gorilla, whatever you want to call it, creative marketing. And then there's the product development side, but more specifically, n like, the start up side. i feel like that methodology really influenced how growth professioals and c r o professionals actually built the system. We're a lot of people now hear growth hacking, and they think, right, like, there's a list of things we can just apply and like sky rockeor sky rocket our growth. That has been one of the big misunderstandings of the term in general.
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