The Purpose of Starting a Company

Jensen Huang, co-founder and CEO of NVidia, discusses the importance of having a big vision when starting a new venture. He says that you should not be daunted when others, including early customers, don't share your vision because they don't share your world view. Huang's vision for NVidia involves building a culture of innovation, with the conviction that if you aren't reinventing yourself then you are slowly dying. This culture cultivates risk-taking and, therefore, fosters a tolerance for failure.