Health Is a Motivator for Behavior Change

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With some of the advice that I've heard out there years. ago which was well if you really wanted to get healthy if you want it bad enough you would do it, he says. "It has not worked for most people yeah" He believes health is more important than our health and theory right but then did an academic study at the university that suggested that health is a motivator for physical activity was actually as poor of a motivator as weight loss was.

This week I was privileged to welcome Michelle Segar to the show to discuss her new book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. Michelle is a researcher at The University of Michigan who studies sustainable behavior change and the science of habits. In this conversation Michelle unpacks the science behind our choices and explains how thinking around behavior change has often made the mistake of an all or nothing approach to changing our habits and lifestyle.

The Joy Choice offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change.

Michelle Segar, PhD is an award-winning lifestyle coach and sustainable behavior change researcher at the University of Michigan. For nearly three decades, she has pioneered methods to create sustainable healthy behavior changes that are being used to boost patient health, employee well-being, and gym membership retention.

Website: https://michellesegar.com

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