Introduction

Yimani is the founder and CEO of Yizi Research, a boutique research agency providing UX research services. He started his career in college as a research assistant for a cognitive psychology professor who led a social anxiety lab. After an internship at a media agency, he was offered a full-time role but declined because it wasn't a good fit. In hindsight, doing research about user behavior and then making research-based suggestions to improve a product was definitely UX research,. But I didn't recognize that then.