The Rise of Non-Alcoholic Beverages in Europe

Are non-alcoholic wines the key to sustaining the declining wine industry, or Is alcohol an essential characteristic of wine? Today Radio Schuman explores this topic with Euronews reporter Gerardo Fortuna.

Last week, the European Commission launched a package to help the industry navigate changing societal tastes, manage its production and develop new opportunities, including tapping into the growing non-alcoholic market.

It included three standardized denominations - ‘Alcohol-free’, ‘0.0%’ and ‘alcohol light’ as a means of making new wine varieties more attractive to customers.

Radio Schuman is hosted and produced by Maïa de la Baume, with audio editing by David Brodheim. Music by Alexandre Jas.

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