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Is Your Marketing Educating People About Coaching?
People love to talk about themselves. I don't think that's a narcissist trait. And so if you ask for somebody, hey, can I talk to you for 30 minutes about what's working for you and your business? If people read the stuff and go, that's helpful. You build a relationship with them that makes it more likely they're going to want to do paid business with you or be a referral to you or for you. There is a somewhat of a value exchange. They are moving along the continuum of no like and trust by receiving and benefiting from your content.