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#22: Ben Hunt on the Unparalleled Power Of Narrative in the Financial Markets

Superinvestors and the Art of Worldly Wisdom

CHAPTER

How to Make People Believe in Falsehoods

Jesse Jackson: Authoritarian institutions and marketers have always known this fact. They can create the reality through their position of authority and repetition, they say. He says Salesforce.com is able to beat and raise its guidance for proforma net revenue growth because it is a constructed metric. Jackson: Once you start looking for this effort to shake the finger at you and tell you how to think about the world, you see it everywhere.

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