The book helps you look below some of the lazy models of economists that focus exclusively on monetary incentives. And thereby ignoring much of the human experience if we are not careful. If I have a certain animus towards economists, it's not really towards you or towards eminent economists. It's towards the extent to which a kind of shallow economic thinking has permeated business school curricula and enabled people to treat what is something which exists in economic theory as a default decision making frame. That seems to me extraordinarily dangerous.