Esg

I think it'll be seen for what I believe it is, which is just basically marketing. It's just a way of extracting fees for dubious claims on performance and the beauty about markets are that eventually you get called out. People should always be quite dubious of quote unquote financial innovations no matter how they crop up. They should not be taken at face value ever. But until then we have this culture where people don't know enough to build up our sharp underlying view. So Rich is very consistent in his belief that this will change over time. We're gonna have to get a new segment on the show. Rich talks ESG. What other thing? Well, go ahead. Talk about