Demand Gen Tactics for B2B Businesses

Greshaan: Demand gen is an understanding of why your customers buy you, how they buy you and how you reach them. He says it's about the mix of demand capture versus demand generation. Greshaan thinks small organizations should use channels like paid search, review sites to capture those prospects for your solution. But if that isn't effective enough, then you've got to start hitting that market that doesn't yet know about your offer. And I guess that's where demand gen comes more effective than other tactics.

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