3min chapter

Metrics & Chill - Predictable Growth for B2B cover image

138: Building Trust By Answering Questions (w/ Marcus Sheridan)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

The Importance of Content in B2B Sales

The average buyer is 70 to 80% through the buyer's journey before they reach out to sales. 33% of all buyers say they would prefer to have a seller free sales experience. The future is empowering the buyer to feel like it was seller free. That's what every buyer wants.

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