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The Future of Digital Advertising in an AI World

Perpetual Traffic

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The Role of Prompt Engineering in AI and Digital Advertising

This chapter explores the role of prompt engineering in the context of artificial intelligence (AI) and its impact on digital advertising. The speaker discusses the importance of prompts in enabling AI to function effectively and mentions the future automation and commoditization of prompts. They also delve into the use of strong adjectives to improve AI output and share examples of prompt utilization in their company's content strategy.

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