3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Story Behind Semrush’s Acquisition Of Third Door Media

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Adapting Business Models in the Face of Change

This chapter explores the transformation of business models from written content and in-person events to lead generation and virtual gatherings, driven by the pandemic. As they anticipate a return to physical events, they reflect on the challenges and excitement of reintegrating live experiences into their strategy.

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