Co-Producing an Event With a Charity

The key to co-producing an event with another business seems to be in my experience and it seems like you're highlighting this as well. There's got to be someone at that other organization who wants to do this as much as you do. So I love this way in with the charity because then you're getting their heartstrings. You're pulling them by the heartstrings into this event. And again, if you're going to be partnering with someone kind of on this level, they have to be in it all the way or it's not necessarily a reciprocal partnership.