
Are You Fishing in the Right Pond?
2Bobs—with David C. Baker and Blair Enns
Narrow Focus, Broad Success
This chapter emphasizes the significance of targeting a narrow audience, particularly for professional services, to craft precise and relevant messaging. The speakers argue that starting small can actually lead to broader appeal and long-term growth, cautioning against the pitfalls of trying to serve overly broad markets. They also discuss branding nuances across industries, market expansion strategies, and the importance of adapting to market feedback while maintaining a clear focus.
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