14min chapter

Why That Worked  – Presented by StoryBrand.ai cover image

#5: Stories—The Survival Tool Hardwired into Every Human

Why That Worked – Presented by StoryBrand.ai

CHAPTER

The Art of Storytelling in the Digital Age

This chapter explores the evolution of storytelling within the realm of social media, focusing on the engaging technique of opening and closing story loops. It delves into how personal narratives, such as 'Get Ready With Me' videos, foster emotional connections and community among audiences. The discussion also examines the implications of storytelling in leadership, highlighting its potential in influencing behavior and forming connections in various life contexts.

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