Bigta: We don't have to rely on every individual getting everything right in their own lives, because new year's resolutions don't even last a month. Bigta: If we wanted to, we could like, convert the grid, like we have the technology right now. And so this feels actually more duable than if we had to convince every single person through shame and hectoring or sort of, like it's a good thing to ride their bike one by one.

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